Charles Keith - 3196 Words

PROFILE OF CEO: Mr Charles Wong, the managing director of Charles amp; Keith International Pte Ltd, together with his younger brother, Mr Keith Wong, founded the fashionable brand field in 1996, mainly targeting on the ladies footwear and accessories. Being at the forefront of the footwear and accessories retail industry, both Mr Charles and Mr Keith have produce excellent results by proving the capability in achieving eponymous brand which is currently well known in the 23 major cities such as Cairo, Dubai, Manila, Kuala Lumpur, Ho Chi Minh and Nicosia with add up to over 160 stores. In recognition for Mr Charles Wong’s entrepreneur spirits, he was been awarded Entrepreneur of the Year Award by the National Youth Council in 2004†¦show more content†¦With such remarkable results, the brothers then set it sight on Europe, being the birthplace of world-renowned fashion labels this has significantly push the label to greater heights in the fashion industry. Gradually as the label gets more and more renowned in both local and international, to accommodate the needs and wants. The demands from the ever-changing fashion industry, Charles amp; Keith Signature Label, an exclusive line that specifically showcases more premium quality and elegant designs was launched to cater for the increasingly group of consumer who tends to have a finer taste. Currently, Charles amp; Keith continue to expand its overseas network, by targeting to set up another 500 stores in the next 5 years down the road. In order to provide all sorts of changing demands and tastes of their customers, the organization has their in-house team of 70 designers led by Keith. To be able to meet the needs and wants for their customers, these designers comes up with new designs monthly and making regular trips to the fashion capitals, like Milan and Paris to attend fashion shows and to gain more knowledge on the upcoming trends and designs. Not being only a well known brand in Singapore, Charles amp; Keith and Pedro, also maintaining to make encroachment in the retail markets in the other countries with their unique and creative designs, classy and elegant branding and the source of mediaShow MoreRelatedCharles Keith3014 Words   |  13 PagesIMPACT OF GLOBALIZATION DIVERSE WORKFORCE ON OUTLETS Charles Keith’s company has a priority on recruiting people to work in the company’s workforce through their rules and regulations. Their priority is to recruit people who have a true potential in handling the customers, numbers and visual merchandising. The company also accept the local and non-local employees to handle the outlets. Besides, the company should have a limitation to recruit the non-local employee based on government’s policiesRead MoreCharles and Keith2557 Words   |  11 PagesTable of Contents 1.0 Executive Summary 3 2.0 Background 4 2.1 About Charles Keith 4 2.2 Reasons for Choosing Ireland 4 3.0 STEEP Analysis 5 3.1 Socio-cultural Factors 5 3.2 Political Factors 5 3.3 Economic Factors 6 3.4 Technological Factors 6 3.5 Ecological Factors 6 4.0 SWOT Analysis 7 4.1 Strengths 7 4.2 Weakness 7 4.3 Opportunities 7 4.4 Threats 8 5.0 Market Analysis 8 5.1 BargainingRead MoreCharles Keith3001 Words   |  13 PagesIMPACT OF GLOBALIZATION DIVERSE WORKFORCE ON OUTLETS Charles Keith’s company has a priority on recruiting people to work in the company’s workforce through their rules and regulations. Their priority is to recruit people who have a true potential in handling the customers, numbers and visual merchandising. The company also accept the local and non-local employees to handle the outlets. Besides, the company should have a limitation to recruit the non-local employee based on government’s policiesRead MoreCharles and Keith Analysis1729 Words   |  7 PagesTracks Charles Keith s Steps to Asia, Middle East and Europe B. Retail Sales Index, Food Beverage Services Index (March 2012) C. The world is at his feet D. Singapore retail industry faces challenges ahead CHARLES AND KEITH INTRODUCTION BACKGROUND INFORMATION Charles and Keith is one of the many popular brands in Singapore that made it worldwide. It is known for its women’s footwear as well as accessories such as handbags and wallets. Established in 1996 by Charles and KeithRead MoreCharles and Keith Analysis1729 Words   |  7 PagesTracks Charles Keiths Steps to Asia, Middle East and Europe B. Retail Sales Index, Food Beverage Services Index (March 2012) C. The world is at his feet D. Singapore retail industry faces challenges ahead CHARLES AND KEITH INTRODUCTION BACKGROUND INFORMATION Charles and Keith is one of the many popular brands in Singapore that made it worldwide. It is known for its women’s footwear as well as accessories such as handbags and wallets. Established in 1996 by Charles and Keith WongRead MoreEntreprenuership Charles Keith3053 Words   |  13 Pagestakes a look at a Singaporean entrepreneur, Charles Wong whom together with his brother, Keith, established a popular Singapore brand, Charles amp; Keith, famous for women’s footwear and accessories. In this assignment I will look at the entrepreneurial journey of how Charles started with very humble beginnings, only to grow the chain into an international successful brand valued at S$200 million. I will also look at the way Charles amp; Keith approached their business using the various schoolsRead MoreCharles and Keith Enterprise Award828 Words   |  4 Pages2009 Enterprise of the Year Award Charles Keith (International) Pte Ltd Background From young, both Mr Charles Wong and Mr Keith Wong worked in their parents shoe shop at Ang Mo Kio Central. Realising that foreign shoes were expensive and ill-fitting for the small feet of Asian women, and armed with some savings, they started their eponymous shoe label - Charles Keith where fashionable and trendy shoes are sold at affordable prices. The very first Charles Keith store opened in Amara ShoppingRead MoreMarketing Assignment: Charles Keith Footwear1076 Words   |  5 Pages1.0 INTRODUCTION Charles Keith, a well-recognized women’s footwear brand was established in 1996 in Singapore Amara shopping centre by the two young brothers, Charles Wong and Keith Wong. The company began its foreign market venture in 2000. To date, Charles and Keith has a presence in more than 20 major cities around the world. The brand are well-known internationally today with the vision â€Å"to be the most admired fashion-forward company† and the mission â€Å"to offer high quality products and servicesRead MoreKeith Jarrett : An American Musician2332 Words   |  10 Pages Keith Jarrett is an American pianist whose personality, philosophy, and music emerge as a force; not only within a jazz context, but within any contemporary American musical style. The width of Jarretts musical ability, crossing all genres of music, including, but not limited to: jazz, classical, and â€Å"world† music, is unmatched by most. But, for some reason his name, or playing is very rarely mentioned outside of the jazz idiom. 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